The fourth event will be held on November 7 to 9, 2021, in the Palacio de Congresos y Exposiciones de Galicia. It features a fair, workshop, congress and an extensive training programme.

Visit the
Virtual Fairway

A hybrid event (in-person and online):

You’ll find Fair, Workshop, Congress, Academy sections and a lot more...

This year, Fairway 2021 will introduce a new feature, since it’ll be one of the first hybrid events in Spain. The fair, the workshop, the congress and even the Academy section will have an in-person part and an online part! If you can’t attend the grand forum for professionals of the Camino, join the streamed event and enjoy everything we have to offer from the comfort of your home.

THE PROGRAMME

Would you like to find out all the details of the 2021 Fairway programme? Click on the link and discover the activities planned for Open Day, which is admission free for the public, and for Monday and Tuesday, aimed at the sector’s professionals. These days will be full of talks and discussions, debating tables and training workshops, with a meticulous selection of speakers for this year’s Fair, the 4th Forum of the Way of St. James.

Programa
  • SUNDAY 7
  • MONDAY 8
  • TUESDAY 9

As a product of the reflection that many visitors who come to Compostela do not walk The Way, from Fairway with the creation of this route for the 3rd edition we want to offer the opportunity of stepping out of the classical touristic circuits and also enjoy a closer touch with the city.

Reloj

9:30H - 13:30H (approx.)

Lugar

PLAZA DEL OBRADOIRO

Maximum capacity: 200pax

The old belongings of a mysterious pilgrim have been found in the cellars of the Compostelaan Palace of Congress, but a fateful curse weighing on them has caused strange phenomena to start happening in the building.

Reloj

10:30H - 11:30H -
12:30H -
13:30H -
16:30H -
17:30H -
18:30H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

Maximum capacity per group: 8 pax

2 groups per hour

Mindfulness refers to the mental state that emerges by paying attention to the present moment intentionally, without judging it and focusing on the immediate experience.

Reloj

11:00H - 13:00H - 17:00H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

Maximum capacity per group: 24 pax

APACA, Animais do Camiño Protective Association, will accompany us with some of their dogs. Do you know that this association collects, cares for and cares for abandoned, lost or mistreated dogs on the Camino de Santiago and looks for people willing to provide a better life through adoption or acceptance?

Reloj

12:00 - 14:00H

17:00 - 19:00H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

Carolina Rubirosa, one of Galicia’s most renowned singers and composers, presents the “O teu Camiñar” videoclip that accompanies the official song promoting the English Camino.

Reloj

13:00H

Lugar

SALA COMPOSTELA

Everyone who visits Fairway on Sunday will have the opportunity to approach the gastronomy of the Camino de Santiago with a buffet where they can enjoy a selection of some of the most recognized dishes of the places through which the different Jacobean itineraries take place.

Bon appetit!

Reloj

13:30H - 16:30H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

The repertoire features themes that are very much centred on Díaz’s voice or are linked to a more intimate format: that which combines traditional instrumentation and the Coruña musician’s singing.

Reloj

19:00H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

In Fairway, dialogues between two characters from different fields will be offered, taking the Camino as a common thread, either because of their professional practices, their personal connection or as the axis of inspiration to tell their experiences. A different way of seeing the Jacobean experience.

Reloj

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

Opening conference

Tourism and Sustainability

Opening conference: Tourism and Sustainability

Reloj
Lugar

10:00H - 11:00H

SALA COMPOSTELA

Microfono

PRESENTER: FAIRWAY REPRESENTATIVE

Speakers

NavaCastro

NAVA CASTRO

Director of the Tourism Agency of Galicia

XoseRegueira

XOSÉ REGUEIRA

Vice President of the Diputación de A Coruña

GumersindoGuinarte

GUMERSINDO GUINARTE

Tourism Councilman of the City of Santiago

Coffee break

Reloj

11:00H - 11:30H

Managing advertising on social media is getting more complicated. It is therefore necessary to be fully up to date in order to implement an optimum Ads strategy. This workshop will provide some key points in this regard.

Reloj

11:30H - 13:00H

Lugar

SALA COMPOSTELA

Speaker

Clara Soler (web)

CLARA SOLER

Expert on Social Ads for the tourist sector

A review of the current situation of the Camino after 18 months of pandemic. Representatives of different entities and organisations will try to respond to questions such as: Will the Camino continue to be saturated? Are there road safety problems in some stretches of the Camino? Is there unfair competition in the field of accommodation?

Reloj

11:30H - 13:30H

Lugar

FIRST FLOOR

This round table will help us to reflect on what makes a client select one option or another, what makes a brand more than just a logo and become something emotional based on experiences. Recent success stories of hotel marketing will be explained.

Reloj

13:00H - 14:00H

Lugar

SALA COMPOSTELA

Coordinated and presented by

LauraRamperezOKWeb

LAURA RAMPÉREZ

CEO of Inturea

Speakers

GUILLERMO RODRÍGUEZ

Social Media Manager in Hotel Palladium Group

JOHNNY SFEIR

CEO Customer Experience Academy & JSK Mind

AMPARO GARCÍA

Responsible of the project 'Digitize Happiness' of Vivood Landscapes and Zeus

Paradores Representative

Still to confirm

Lunch break

Reloj

14:00H - 16:00H

The Way of St. James is a life-changing experience for many people that decide to undertake the route. Many factors indicate that in the post-COVID-19 era we’ll have to revise the models and that sustainability will play an essential role in the future development of the Camino’s different itineraries.

Reloj

16:00H - 17:30H

Lugar

FIRST FLOOR

This practical workshop will explain the difference between writing texts and copy, how to emphasis the benefit provided by a brand’s services and know what are its hotspots.

Reloj

16:00H - 17:30H

Lugar

SALA COMPOSTELA

Speaker

Joan Marco (web)

JOAN MARCO

Tourist copywriter

Coffee break

Reloj

17:30H - 18:00H

The Camino de Santiago also adapts to the new times with the incorporation of new technologies. In this colloquium we will show you some experiences aimed at facilitating and complementing the tour of the different Jacobean Routes from any mobile device.

Reloj

18:00H - 19:00H

Lugar

FIRST FLOOR

We’ll discuss machine learning processes with technical specialists, who’ll share their experience in designing algorithms, inherent to the tourist sector’s digitalisation process, and reveal all the work that goes into learning about them.

Reloj

18:00H - 19:00H

Lugar

SALA COMPOSTELA

Moderator

Andres Romero

ANDRÉS ROMERO

CEO Asiri Marketing

Speakers

ENRIQUE LITE

Director of the Inbound Agency. Moio

MANUEL LARA

Director of Costa del Sol’s Tourism

AUGUSTO MARTÍN

Chief Revenue Officer in Connectif

ALBERTO PORTOLÉS

Founding Partner and Technical Director at Numéricco

Representatives of different organisations will debate about possible changes in regulations and health measures in preparation for the second Holy Year in this dual Xacobeo. Administrations, associations and companies will discuss how to face the 2022 Holy Year in view of the epidemiological situation and its possible evolution.

Reloj

10:00H - 11:30H

Lugar

FIRST FLOOR

This practical workshop will provide the necessary basic notions so that anyone that attends will be able, even if they do not have much knowledge regarding the matter, to start an SEM campaign for their business.  

Reloj

10:00H - 11:30H

Lugar

SALA COMPOSTELA

Ponente

Ignacio Fernandez (linkedin)

IGNACIO FERNÁNDEZ

Professor of Google Ads and SEM strategy

Coffee break

Reloj

11:30H - 12:00H

Forecasts of airlines, tour operators, travel agencies specialising in the Camino, persons in charge of promoting destinations in international markets will give us their latest point of view on the activation of international demand, which is so important for the Way of St. James.

Reloj

12:00H - 13:30H

Lugar

FIRST FLOOR

We’ll discuss digitalising experiences currently associated with doing the Way, both in the present and the future. We’ll also comment about potential experiences of sustainability that may improve the pilgrimage.

Reloj

12:00H - 13:00H

Lugar

SALA COMPOSTELA

Coordinated and presented by

TONO MUGICO

CEO of Mr Turismo and Co-director of Fairway

Speakers

ENRIQUE MARTÍNEZ

President of Segittur

MANUEL MEIJIDE

CEO of Ilux and Director of Digital Worlds

FERNANDO SUÁREZ

Provincial Council’s Person in Charge of Innovation and DTI in Ourense. President of the Spanish Association of Computer Experts

Representative of a Sustainable Plan

Still to confirm

Lunch break

Reloj

13:00H - 16:00H

Aimed at SMEs and anyone with a tourist accommodation business, this workshop will try to shed light on the confusion between Yield and Revenue. It will discuss the best tools for optimising the profitability of an existing or potential business.

Reloj

16:00H - 17:30H

Lugar

SALA COMPOSTELA

Speaker

Julia Rey (linkedin)

JULIA REY

Hotel Revenue Manager & Head of Content Marketing in Beonprice

  • SUNDAY 7
  • MONDAY 8
  • TUESDAY 9

As a product of the reflection that many visitors who come to Compostela do not walk The Way, from Fairway with the creation of this route for the 3rd edition we want to offer the opportunity of stepping out of the classical touristic circuits and also enjoy a closer touch with the city.

Reloj

9:30H - 13:30H (approx.)

Lugar

PLAZA DEL OBRADOIRO

Maximum capacity: 200 pax

The old belongings of a mysterious pilgrim have been found in the cellars of the Compostelaan Palace of Congress, but a fateful curse weighing on them has caused strange phenomena to start happening in the building.

Reloj

10:30H - 11:30H - 12:30H - 13:30H - 16:30H - 17:30H - 18:30H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

Maximum capacity per group: 8 pax

2 groups per hour

Mindfulness refers to the mental state that emerges by paying attention to the present moment intentionally, without judging it and focusing on the immediate experience.

Reloj

11:00H - 13:00H - 17:00H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

Maximum capacity per group: 24 pax

APACA, Animais do Camiño Protective Association, will accompany us with some of their dogs. Do you know that this association collects, cares for and cares for abandoned, lost or mistreated dogs on the Camino de Santiago and looks for people willing to provide a better life through adoption or acceptance?

Reloj

12:00 - 14:00H

17:00H - 19:00H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

Carolina Rubirosa, one of Galicia’s most renowned singers and composers, presents the “O teu Camiñar” videoclip that accompanies the official song promoting the English Way.

Reloj

13:00H

Lugar

SALA COMPOSTELA

Everyone who visits Fairway on Sunday will have the opportunity to approach the gastronomy of the Camino de Santiago with a buffet where they can enjoy a selection of some of the most recognized dishes of the places through which the different Jacobean itineraries take place.

Bon appetit!

Reloj

13:30H - 16:30H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

The repertoire features themes that are very much centred on Díaz’s voice or are linked to a more intimate format: that which combines traditional instrumentation and the Coruña musician’s singing.

Reloj

19:00H

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA

In Fairway, dialogues between two characters from different fields will be offered, taking the Camino as a common thread, either because of their professional practices, their personal connection or as the axis of inspiration to tell their experiences. A different way of seeing the Jacobean experience

Reloj

Lugar

PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA